Pocket Site Branding Service

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Pocket Site Branding Service

Purpose
This is your opportunity to tell us as much as possible about the branding you would like for your business. It's important that you love your branding but as important is that it appeals to your customer's in the way you want. The more background information you give us here, the better the branding we will be able to provide.
Your Company
Brief overview of your company/organisation. What do you do or produce?
How old is your company? How did you start it? What size is your company? Are you planning for it to grow?
What is your businesses main strength and its weakness?
Do you have a mission statement?
The Market
Describe your market niche and how your company is perceived in it today. Are you aiming to change this perception, and if so, how?
Who are your competitors? Please list their websites if applicable.
How do you compare to your competitors?
What is the core idea that gives you an advantage over your competitors?
Target Audience
Who is your target customer? Provide a brief description.
What do you want to represent for your target audience?
Please list speciﬁc demographic features of your audience, i.e. age range, gender, income, occupation.
What is your audience’s problem, and how does your company solve it?
Your Identity and Branding
What is the name of your company, and exactly how you would like it in the logo?
Do you have a tagline or slogan?
Do you want your identity to include a symbol, or just your company’s name?
What is the ﬁrst colour that comes to your mind when you think of your company and the second?
What kind of images do you think should be evoked by your brand?
Please provide examples of logos and identities that you like, and that express similar values to yours.
If you could have any celebrity representing your brand, who would it be? List as many as you want.
What would you like your site visitors to feel when they see your branding? i.e. inspired, curious, safe, etc. Please list adjectives and nouns.
Is there a speciﬁc look and feel that you think would suit your brand?
Are there any colours, fonts or types of images that we should avoid?
Choose words about design that appeal to you.
- Modern
- Bright
- Contemporary
- Light
- Hand Drawn
- Hipster
- Linear
- Bold
- Monotone
- Clean
- White
- Simple
Anything else you want to mention?
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Pocket Site Branding Service

Purpose

Your Company

The Market

Target Audience

Your Identity and Branding

Choose words about design that appeal to you.

Sign Up To Keep In Touch

Be part of the Pocket Site community by signing up to receive useful and practical emails to keep you up to date. We are passionate about you building a thriving private practice and will keep you up to date in the world of branding, websites and private practice matters.