At Christmas time and as we edge into the New Year for many therapists running their own business it's time to have a think about our businesses - past, present and future.
What went well, what went not so well and where we'd like to take our business in the next year. It can also be a great time to catch up on some business, inspiration, and personal development reading. Here at Pocket Site we've compiled a list of some of our favourite business books based on our own reading and recommendations.
We hope you find a book here that tickles your fancy and starts you thinking about your business and where you can take it. Pop one of these books into your Christmas stocking this year and start 2019 with a bang.
Happy Christmas from Sophie and Sarah @ Pocket Site.
A great book to understand why you do what you do. Sinek say's “People don’t buy what you do, they buy why you do it.”
An inspirational book with plenty of real-world examples to mull over.
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
by Mike Michalowicz
A popular book and is always highly recommended. If you're struggling to manage your business finances then this is the only book to read. Ensures you understand exactly where your finances are up to and how to manage them day to day to ensure profit.
How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity
by Fiona Humberstone
A lovely book to own about branding your business. The book covers all the areas of branding and showcases some truly gorgeous designs. If you're looking into branding your business professionally then get a copy of this book and browse for inspiration. A great book.
Building a StoryBrand
by Donald Miller
Loved this book, it's all based on developing a story for your brand that engages your customers, in a similar way that a film storyline is developed. Remember your customer is the 'hero' in your Story Brand. Developing a Story Brand works on 7 principles that are explained clearly in the book with examples. Really helps you to develop a consistent branding message for your business. Well worth checking out. Not a heavy read at all.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by Steve Krug
OK don't be put off by the title, it's all about how your potential clients view a website page. Understanding this goes a long way to help you get the best out of your website.
It's highly readable and a classic book and has been around a long time but the points it makes are very valid today.
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
by John Jantsch
If you ever wanted to know more about search engine optimisation (SEO) and how to use it to grow your business then this is the book for you. It's not a technical book about SEO it's a business book about SEO and why it's important.
A worthwhile read to get to grips with this often misunderstood but necessary topic.
You Are a Badass at Making Money: Master the Mindset of Wealth
by Jen Sincero
If the money mindset is where you're struggling in business then Jen's book is for you. It's little cheeky and contains some swearing but the book has a refreshing feel about it and a light read for the holiday season. The book helps you identify the limiting beliefs you have around money and how these beliefs are stopping you living the life you want.
Think and Grow Rich!: The Original Version
by Napoleon Hill
This is a classic business book. It was written in the 1930s. It covers the foundations of a business mindset and skills required to achieve success. It's certainly stood the test of time and should be on your reading list.
Essentialism: The Disciplined Pursuit of Less
by Greg McKeown
Essentialism helps you define what matters most to you and what is essential in your day-to-day, so you can get rid of everything else. If you're feeling stressed and burnt out then this is the book for you. It will help you regain control of your health, wellbeing, and happiness.
Eat That Frog!: Get More Of The Important Things Done Today
by Brian Tracy
Another classic but eating frogs is the way to go! It's based on an old saying that if the first thing you do each day is to eat a live frog, then you'll have the satisfaction of knowing that it's probably the worst thing you'll do that day. 'Eat That Frog' uses this saying as a metaphor for tackling each day the most difficult task first rather than putting it off, but also that probably that one task can have the greatest positive impact on your life. Essentially it's a book on productivity, showing you how to identify these tasks and organise your day.
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